Social Media and Company Case Studies

Social Media and Company Case Studies Woman holding Coca Cola bottle and iPad. The Coca-Cola Company developed this course to inform retailers about social media. This course has the following objectives: • Understand the steps it takes to implement a successful social media program • Review company social medial expectations how its used for promotional uses as a case study Course Duration: 30m Social Media and Company Case Studies Woman holding Coca Cola bottle and iPad. The Coca-Cola Company developed this course to inform retailers about social media. This course has the following objectives: • Understand the steps it takes to implement a successful social media program • Review company social medial expectations how its used for promotional uses as a case study Course Duration: 30m

Social Media and Company Case Studies2024-02-21T11:39:48-05:00

Social Media and the Digital Shopper

Social Media and the Digital Shopper Woman holding Coca Cola bottle and iPad. The Coca-Cola Company developed this course to inform retailers about social media. This course has the following objectives: • Understand what social means for business • Understand how shopper insights can help you drive retail transactions • Understand the differences between generational digital shoppers Course Duration: 30m Social Media and the Digital Shopper Woman holding Coca Cola bottle and iPad. The Coca-Cola Company developed this course to inform retailers about social media. This course has the following objectives: • Understand what social means for business • Understand how shopper insights can help you drive retail transactions • Understand the differences between generational digital shoppers Course Duration: 30m

Social Media and the Digital Shopper2024-02-21T11:39:23-05:00

What is Social Media?

What is Social Media? Woman holding Coca Cola bottle and iPad. The Coca-Cola Company developed this course to inform retailers about social media. This course has the following objectives: • Understand the difference between social media and networking and why they are important to your business • Understand the difference between several social media platforms • Understand the new reality of today's web presence Course Duration: 30m What is Social Media? Woman holding Coca Cola bottle and iPad. The Coca-Cola Company developed this course to inform retailers about social media. This course has the following objectives: • Understand the difference between social media and networking and why they are important to your business • Understand the difference between several social media platforms • Understand the new reality of today's web presence Course Duration: 30m

What is Social Media?2024-02-21T11:39:01-05:00

Shopping Occasions

Shopping Occasions Cake display case. In the Coca-Cola Retailing Research Council study, “The World According to Shoppers,” the consumer agenda is closely examined to develop a deeper comprehension of contemporary shoppers' needs. This encourages a shift in industry perspective, away from the traditional “world according to supermarkets” and toward the modern “world according to shoppers.” In this course, you will examine the study, learn what drives shopper choice and identify new opportunities for growth. When you understand consumers and why they shop, you can avoid wasting time, money and other resources on efforts that have little meaning to your shoppers.   This course has the following objectives: • Identify consumer shopping characteristics. • Identify concerns that affect consumers' purchasing decisions. • List the characteristics of consumer shopping occasion categories. Course Duration: 135m Shopping Occasions Cake display case. In the Coca-Cola Retailing Research Council study, “The World According to Shoppers,” the consumer agenda is closely examined to develop a deeper comprehension of contemporary shoppers' needs. This encourages a shift in industry perspective, away from the traditional “world according to supermarkets” and toward the modern “world according to shoppers.” In this course, you will examine the study, learn what drives shopper choice and identify new opportunities for growth. When you understand consumers and why they shop, you can avoid wasting time, money and other resources on efforts that have little meaning to your shoppers.   This course has the following objectives: • Identify consumer shopping characteristics. • Identify concerns that affect consumers' purchasing decisions. • List the characteristics of consumer shopping occasion categories. Course Duration: 135m [...]

Shopping Occasions2024-02-21T11:24:21-05:00

Promotions and Merchandising

Promotions and Merchandising Woman smiling at the camera while holding a product and illustrated sale tags on the right side. Products do not sell themselves. Food retailers must rely on merchandising, a process that is much more complex than simply choosing a product and placing it on a shelf so someone can buy it. As a supermarket representative, it is imperative that you help implement a successful merchandising program. In this course, you will develop an understanding of the basics of merchandising and consumer buying habits, as well as complimentary products, pricing and promotions. This course has the following objectives: • Identify the characteristics of consumers. • Identify the characteristics of the different types of purchasing decisions. Course Duration: 210m Promotions and Merchandising Woman smiling at the camera while holding a product and illustrated sale tags on the right side. Products do not sell themselves. Food retailers must rely on merchandising, a process that is much more complex than simply choosing a product and placing it on a shelf so someone can buy it. As a supermarket representative, it is imperative that you help implement a successful merchandising program. In this course, you will develop an understanding of the basics of merchandising and consumer buying habits, as well as complimentary products, pricing and promotions. This course has the following objectives: • Identify the characteristics of consumers. • Identify the characteristics of the different types of purchasing decisions. Course Duration: 210m

Promotions and Merchandising2024-02-07T12:29:38-05:00
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