When it comes to learning about your consumer base, few things are more effective than a customer satisfaction survey–especially when you consider that the future success of your business relies heavily on consumer perception. It may surprise you to know that 8 out of 10 businesses are surprised by survey results. That means, regardless of how good you believe your business is, customer surveys provide an unbiased look into the standing of your store among shoppers and allow you to take a proactive approach to resolve any consumer-identified problems. It’s no surprise then that the highest performing retailers are the ones who know their shoppers better than the competitor through frequent and honest shopper research.
When it comes to learning about a retailer’s consumer base, few things are more effective than a customer satisfaction survey. Regardless of how good you believe your business is, your future success as a retailer is mostly dependent on how well you are perceived by your customers when reacting to their ever-changing needs. When customers take part in surveys, they have the chance to express their problems as well as appreciate the store where they shop. You may discover that your previous edge has been lost by using data acquired from customer satisfaction surveys. In order to restore our position and become more proactive in resolving consumer problems, you need an unbiased view of your organization. Consumer perceptions of their stores have surprised eight out of 10 businesses. We know that highest performing retailers are the ones who know their shoppers better than any other competitor. The top performing retailer use frequent and honest shopper research as the way to make sure they and their teams truly know what shoppers want.
Customer Satisfaction Survey
The goal of our online survey is to understand the perspective of the shopper and/or non shopper in a specific market. The tactical elements of the survey is to be broad and long enough to understand the overall score or rating of a store and selective, or key departments. This way a comparison can be drawn against an overall store rating vs a department rating. Each area will have components that that will be scored in with a scale of 1 – 5, 5 being the best. The components will consist of service, quality, price, variety/selection and cleanliness. This way a retailer will be able to see if store, or department has gaps between each of these components. Along with capturing the consumer information an opportunity to understand other aspects of the consumer such as types of advertising.
Why use a third party to conduct a survey?
From tailored projects to quick surveys our team is specialized in the food retail channel. We will brand the Customer Satisfaction Survey with your logo, making shoppers feel that your company is listening to them. For the employee survey, on the other hand, research indicates that workers are considerably more candid in their replies when the survey is conducted by an impartial third party.
We can help you with survey result and prioritize list of improvement opportunities that will enhance your organization’s performance.