Cake display case.
In the Coca-Cola Retailing Research Council study, “The World According to Shoppers,” the consumer agenda is closely examined to develop a deeper comprehension of contemporary shoppers’ needs. This encourages a shift in industry perspective, away from the traditional “world according to supermarkets” and toward the modern “world according to shoppers.”
In this course, you will examine the study, learn what drives shopper choice and identify new opportunities for growth. When you understand consumers and why they shop, you can avoid wasting time, money and other resources on efforts that have little meaning to your shoppers.
This course has the following objectives:
• Identify consumer shopping characteristics.
• Identify concerns that affect consumers’ purchasing decisions.
• List the characteristics of consumer shopping occasion categories.
Course Duration: 135m