Promotions and Merchandising
Woman smiling at the camera while holding a product and illustrated sale tags on the right side.
Products do not sell themselves. Food retailers must rely on merchandising, a process that is much more complex than simply choosing a product and placing it on a shelf so someone can buy it.
As a supermarket representative, it is imperative that you help implement a successful merchandising program. In this course, you will develop an understanding of the basics of merchandising and consumer buying habits, as well as complimentary products, pricing and promotions.
This course has the following objectives:
• Identify the characteristics of consumers.
• Identify the characteristics of the different types of purchasing decisions.
Course Duration: 30m