Assessments
The assessment program is focused on showing retailers what they are doing right, and what looks like it could use improvement. A trained local shopper will take an unrevealed/revealed assessment of the store and show how well they are meeting the shoppers’ needs. The assessor will take the time to walk the store to fully document in pictures, from which photos are then analyzed by Survey.com to ensure the data is both objective and accurate. Results then will be communicated via email to those owners/managers who have access to the dashboard for analysis.
Assessments
The assessment program is focused on showing retailers what they are doing right, and what looks like it could use improvement. A trained local shopper will take an unrevealed/revealed assessment of the store and show how well they are meeting the shoppers’ needs. The assessor will take the time to walk the store to fully document in pictures, from which photos are then analyzed by Survey.com to ensure the data is both objective and accurate. Results then will be communicated via email to those owners/managers who have access to the dashboard for analysis.
How It Works
Program Design
The Assessment focuses on the following categories:
-
58% Organization, Merchandising, & Maintenance (Shopability)
-
24% Customer Service
-
10% Facilities
-
4% Branding
-
4% Other
Reporting
-
Reports provided through the Survey.com Dashboard
-
Individual store reports provided along with store photos for enhanced transparency and accountability
-
Evaluator comments provided for added context
Resources
-
Videos – created short instructional videos for retailers
-
Challenge Process – Within the dashboard and via email
-
Training Courses – updated Institute courses (Essentials/Electives) based on service behavior questions in assessment
-
Glossary – provided link to retailers explaining what assessor is looking for (i.e., Well Organized, Above and Beyond Service, etc…)