Non-Alcoholic Beverages Department – Juices

Three bottles of different juices surrounded by fresh fruits.

Juices are a multi-billion dollar industry. All ages of consumers purchase juices for all different kinds of occasions. One of the most appealing aspects of the category is variety: Juices come in many flavors, such as orange, apple, guava, pomegranate and grape.

In this lesson, you will learn the history of juice—including how citrus was used in ancient times and brought to the United States—as well as the key manufacturers of the industry. You will also learn about the three main juice segments: chilled, frozen and shelf stable.

This course has the following objectives:

  • The History of Juice
  • Juice Segments
  • Consumer Demographics

Course Duration: 90min

Non-Alcoholic Beverages Department – Juices

Three bottles of different juices surrounded by fresh fruits.

Juices are a multi-billion dollar industry. All ages of consumers purchase juices for all different kinds of occasions. One of the most appealing aspects of the category is variety: Juices come in many flavors, such as orange, apple, guava, pomegranate and grape.

In this lesson, you will learn the history of juice—including how citrus was used in ancient times and brought to the United States—as well as the key manufacturers of the industry. You will also learn about the three main juice segments: chilled, frozen and shelf stable.

This course has the following objectives:

  • The History of Juice
  • Juice Segments
  • Consumer Demographics

Course Duration: 90min