Floral – Sales and the Customer

Young florist with fresh red tulips in the shop.

As a floral clerk, it is imperative that you properly care for and handle the flowers and bouquets in the floral department. You should develop the skills necessary to contribute to your store’s overall sales and meet the expectations of your consumers.

This course has the following objectives:

• Identify the characteristics of consumers who purchase floral products.
• Identify why consumers buy floral products and what types they purchase.
• List factors that can influence consumer purchases of floral items.

Course Duration: 16m