Coop Supermarket interior view.
Shelf space is often scarce due to a constant supply of new products. Retailers are frequently challenged when deciding what products to add to the inventory, where to place them and at what price, as well as how to promote them.
The category management process is designed to help retailers and suppliers successfully manage shelf space. This course helps you understand how to develop categories through collaboration and focus on the consumer and market.
This course has the following objectives:
• Identify the benefits of category management.
• Identify different roles and their contributions.
• List the types of category management data that should be collected.
Course Duration: 180m