Category Management – Supervisors
Image of data-driven retail strategy connecting different store aisles.
Category Management is the practice of grouping products by type into categories and treating them as strategic business units. By engaging in supplier collaboration and using data-driven insights, product mix, pricing, merchandising, and presentation are optimized in order to drive sales, increase profit, and improve customer experience.
This course has the following objectives:
- Understand how product categories are defined as structured business units
- Recognize how optimized category performance is accomplished
- Comprehend the way pricing and promotion strategies are implemented at the category level
- Learn how data driven category management decisions are made
Course Duration: 8m
Category Management – Supervisors
Image of data-driven retail strategy connecting different store aisles.
Category Management is the practice of grouping products by type into categories and treating them as strategic business units. By engaging in supplier collaboration and using data-driven insights, product mix, pricing, merchandising, and presentation are optimized in order to drive sales, increase profit, and improve customer experience.
This course has the following objectives:
- Understand how product categories are defined as structured business units
- Recognize how optimized category performance is accomplished
- Comprehend the way pricing and promotion strategies are implemented at the category level
- Learn how data driven category management decisions are made
Course Duration: 8m