Category Management – Employees

Illustration of a manager making decisions on one side, and on the other side, an employee scanning codes in a food aisle.

Category Management is the practice of grouping products by type into categories and treating them as strategic business units. By engaging in supplier collaboration and using data-driven insights, product mix, pricing, merchandising, and presentation are optimized in order to drive sales, increase profit, and improve customer experience.

 

This course has the following objectives:

  • Understand how product categories are defined as structured business units
  • Recognize how optimized category performance is accomplished
  • Comprehend the way pricing and promotion strategies are implemented at the category level
  • Learn how data driven category management decisions are made

Course Duration: 8m

Category Management – Employees

Illustration of a manager making decisions on one side, and on the other side, an employee scanning codes in a food aisle.

Category Management is the practice of grouping products by type into categories and treating them as strategic business units. By engaging in supplier collaboration and using data-driven insights, product mix, pricing, merchandising, and presentation are optimized in order to drive sales, increase profit, and improve customer experience.

 

This course has the following objectives:

  • Understand how product categories are defined as structured business units
  • Recognize how optimized category performance is accomplished
  • Comprehend the way pricing and promotion strategies are implemented at the category level
  • Learn how data driven category management decisions are made

Course Duration: 8m